Posts Tagged ‘marketing communications’

Brand loyalty and winning are what keep you in business

Posted: 26th September 2011 by Kevin W. Grossman in Business Development, Customer Service, Employment Brand, Leadership, Marketing Communications, Workplace Culture
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While waiting to enter the Raider game yesterday, I had a Glee moment and wanted to break out in Janet Jackson’s highly synchronized dance number “Rhythm Nation.” Sing. “We are a part of the Raider Nation…” Really glad I didn’t. Probably wouldn’t have been well-received considering “Hells Bells” by AC/DC reverberated through the very core [...]

The brand reality of buying Wonka bars at Walmart

Posted: 13th July 2011 by Kevin W. Grossman in Business-to-Business (B2B), Customer Service, Economics, Employment Brand, Human Resources, Marketing Communications, Social Media, Workplace Culture
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Your brand is how your company tastes inside and out. This includes your your employment brand and B2B and/or B2C corporate brand. Used to be that all we ever saw of the inside was what was printed on the outside — the pretty packaging and marketing spin as well as what was regulated by the [...]

Like channel surfing between runaway marketing trains

Posted: 10th July 2011 by Kevin W. Grossman in Business Development, Business-to-Business (B2B), Marketing Communications, Social Media
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Growing up in the late 1960′s and most of 1970′s, there were only three networks (plus PBS — thank you Sesame Street). And until VCR’s, you either watched what you watched when it aired during the season, or caught up on the summer reruns. Even with VCRs and the ultimate initial explosion of early cable [...]

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