“Any change, even a change for the better, is always accompanied by drawbacks and discomforts.” — Arnold Bennett Not really what we want to hear when we don’t think anything’s broken. Take marketing for example. You’re in business selling magical whizzie-whigs and you need to generate visibility and leads in order to sell them. And [...]
Archive for the ‘Customer Service’ Category
Recruiting, marketing and sales as partners in retention
Posted: 9th February 2012 by Kevin W. Grossman in Customer Service, Human Resources, Leadership, Marketing Communications, Recruiting, Talent Acquisition, Workplace CultureTags: customer service, marketing, Recruiting, retention, sales
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Like I said, from best practice to business case and you’re in
Posted: 12th January 2012 by Kevin W. Grossman in Business Development, Business-to-Business (B2B), Customer Service, Economics, HR Supplier, HR Technology, Human Resources, Leadership, Marketing Communications, Product Development, Recruiting, Talent Acquisition, Talent ManagementTags: B2B, best practices, business case, human resources, influence, Recruiting
If you don’t feel the pain, we can forget about the gain. Yours and mine. Most everyone in the B2B space knows that it stands for business-to-business. But for the past few weeks for me, over the holidays and through the New Year’s woods (to lots of new biz we go), I’ve come to repeating [...]